What Does a Financial Aid Counselor Do?
An aid package alone isn't likely to change a student's plans if the college is a poor fit, but if a family is torn between several schools, a clear offer can be what prompts them to accept and enroll. Financial aid counselors put those offers together, explain them in plain words and clear the problems that hold up grants and loans.
Also known as: Financial Aid Advisor, Senior Financial Aid Counselor, Financial Aid Specialist
Other Job Titles for This Work
Workers in this occupation report titles such as Investment Portfolio Control Consultant, Investment Strategist, Portfolio Manager, Quantitative Analyst, Quantitative Equity Analyst, Quantitative Research Analyst, Quantitative Strategy Analyst, Research Analyst.
Financial Aid Counselor Duties and Responsibilities
The primary responsibilities of a financial aid counselor include:
- Review FAFSA results and flag students selected for verification or missing documents.
- Verify household income and family size against tax transcripts and signed worksheets.
- Package awards by combining federal grants, state aid, scholarships, work-study and loans within the cost of attendance.
- Use professional judgment to adjust aid when a parent loses a job or a family faces medical bills.
- Meet students and parents to explain award letters, net cost and loan repayment in plain terms.
- Monitor satisfactory academic progress and review appeals from students at risk of losing aid.
- Calculate the return of federal aid when a student withdraws partway through a term.
- Process loan paperwork, including entrance counseling and the master promissory note, before funds are paid out.
- Present workshops on the FAFSA and scholarships at high schools and orientation sessions.
- Document every file decision so it holds up in federal program reviews and annual audits.
Required Skills and Qualifications
To succeed as a financial aid counselor, you will need the following skills and qualifications:
- Working knowledge of federal Title IV aid rules
- PowerFAIDS, Banner Financial Aid or a similar aid system
- Comfort reading tax returns and IRS transcripts
- Plain-language explanations of loans and interest
- Discretion with family financial information
- Accuracy with numbers under deadline pressure
- Patience with first-generation students and their parents
- Spanish or another second language, valued in many offices
Education and Training
Most colleges require financial aid counselors to be college graduates, often in business, finance or a social science. Experience in a bank, a student accounts office or a college call center is a common route into the office. Training courses from NASFAA, the national association for aid administrators, are worth the time.
Salary and Job Outlook
Typical pay: varies widely for this role, and BLS does not publish pay for it separately. In the wider BLS group it belongs to (Financial Specialists, All Other), the middle half of earners made $61,290 to $110,410 a year, and the median was $81,100.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, Financial Specialists, All Other.
BLS projects employment of financial specialists, all other, a broad group that includes aid counselors, to grow about 4 percent from 2025 to 2035. Roughly 9,400 openings a year are expected. The pay figures on this page also describe that wider group, and counselors in college aid offices often start lower, then earn more as they gain seniority.
Outlook source: U.S. Bureau of Labor Statistics, Employment Projections, 2025 to 2035, Financial specialists, all other.
Financial Aid Counselor Pay Range
| Earners | Annual pay |
|---|---|
| Bottom 10% earn less than | $48,460 |
| Bottom 25% earn less than | $61,290 |
| Median (half earn more, half less) | $81,100 |
| Top 25% earn more than | $110,410 |
| Top 10% earn more than | $151,490 |
Highest-Paying States for Financial Aid Counselors
The states with the highest median pay for this occupation are District of Columbia ($125,110), Maine ($109,060), New York ($107,490), Maryland ($101,400), Massachusetts ($99,970). Pay is lowest in Arkansas ($60,600), Louisiana ($59,860), Kansas ($51,160).
Median pay in all 50 states with BLS data
| State | Median annual pay |
|---|---|
| Alabama | $87,110 |
| Alaska | $77,070 |
| Arizona | $81,180 |
| Arkansas | $60,600 |
| California | $80,810 |
| Colorado | $87,430 |
| Delaware | $80,610 |
| District of Columbia | $125,110 |
| Florida | $61,660 |
| Georgia | $77,540 |
| Hawaii | $77,190 |
| Idaho | $79,440 |
| Illinois | $81,180 |
| Indiana | $92,410 |
| Iowa | $79,390 |
| Kansas | $51,160 |
| Kentucky | $65,690 |
| Louisiana | $59,860 |
| Maine | $109,060 |
| Maryland | $101,400 |
| Massachusetts | $99,970 |
| Michigan | $75,040 |
| Minnesota | $83,280 |
| Mississippi | $73,920 |
| Missouri | $75,800 |
| Montana | $76,350 |
| Nebraska | $66,290 |
| Nevada | $61,930 |
| New Hampshire | $83,590 |
| New Jersey | $98,630 |
| New Mexico | $80,610 |
| New York | $107,490 |
| North Carolina | $80,900 |
| North Dakota | $78,260 |
| Ohio | $90,060 |
| Oklahoma | $76,980 |
| Oregon | $83,080 |
| Pennsylvania | $78,610 |
| Rhode Island | $78,990 |
| South Carolina | $76,400 |
| South Dakota | $86,260 |
| Tennessee | $69,240 |
| Texas | $71,650 |
| Utah | $76,530 |
| Vermont | $75,270 |
| Virginia | $92,930 |
| Washington | $80,930 |
| West Virginia | $86,200 |
| Wisconsin | $64,420 |
| Wyoming | $75,810 |
What the Work Is Like
O*NET surveys people who work as financial specialists, all other about their daily conditions. Of those surveyed:
- 100% spend more than half the workday sitting
- 95% use email every day
- 89% say teamwork is very or extremely important in their job
- 80% say being exact and accurate is very or extremely important
- 75% usually work more than 40 hours a week
- 72% work indoors in a climate-controlled space every day
- 44% are on the phone every day
Education Workers Say the Job Needs
| Education level | Share of workers |
|---|---|
| Master's degree | 60% |
| Bachelor's degree | 35% |
| Doctoral degree | 5% |
Tools and Software Financial Aid Counselors Use
Tools and equipment
Software
Is This Job a Good Fit for You?
People who do well in this job tend to enjoy analyzing problems and working with ideas as well as organized work with data, records and clear procedures.
Skills O*NET rates most important: Mathematics, Critical Thinking, Reading Comprehension, Complex Problem Solving, Active Listening, Speaking.
Knowledge areas used most: Mathematics, Economics and Accounting, Computers and Electronics, English Language, Engineering and Technology.
Applying for a Financial Aid Counselor Job
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Sources
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025.
- U.S. Bureau of Labor Statistics, Employment Projections, 2025 to 2035.
- O*NET 30.1 Database, occupation 13-2099.00 (Financial Specialists, All Other). View on O*NET OnLine.
This page includes information from the O*NET 30.1 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. The Job Explorer has modified some of the information; USDOL/ETA has not approved, endorsed or tested these changes.