Television Program Manager Duties and Responsibilities
Purpose of Classification:
Coordinates and monitors program scheduling for university
television station(s) broadcasts. Prepares and updates schedules,
screens and acquires programs and participates in program
promotions.
Distinguishing Characteristics:
This is
a specialized classification and not part of a series. Incumbents in
this classification are required to work within strict deadlines
inherent to the broadcasting industry.
Examples of Duties:
- Supervises the activities of subordinates.
- Previews and evaluates local, unsolicited independent,
regional and national television programs to determine
appropriateness for station usage.
- Ensures program quality for broadcast by deciding whether
program tape or film is technically acceptable.
- Participates in program acquisition by recommending suitable
programs for purchase.
- Prepares and updates weekly/monthly program schedule by
establishing program availability and determining the best time
to air.
- Responds to viewers' questions, comments and/or complaints
regarding television programming/scheduling.
- Prepares and maintains various departmental reports for
submittal to supervisor such as program evaluations and
preparation of audience research information; prepares and
responds to various surveys such as program rating surveys.
- Coordinates broadcast traffic and logging activities as it
relates to program scheduling.
- Develops alternatives to planned schedule; authorizes last
minute changes and replaces material.
- Participates in the development of station goals, policies
and procedures.
- Operates computer in order to maintain and update the
program schedule.
- Confers with promotional department to discuss content of
programs scheduled to air; determines which programs to promote.
- Ensures compliance with local, state and federal regulatory
agencies in broadcasting; i.e., FCC rules governing
broadcasting.
Knowledge, Skills and Abilities:
- Knowledge of broadcasting rules and regulations (FCC).
- Knowledge of broadcast scheduling techniques.
- Skill in broadcast program evaluation.
- Skill in both verbal and written communication.
- Skill in use of mini computer with custom software.
Minimum Qualifications:
Bachelor's degree in Broadcasting, Communications or related field
AND four years experience in program evaluation, acquisition and
scheduling of radio and/or television programs; OR, Eight years
experience in program evaluation, acquisition and scheduling of
radio and/or television programs; OR, Any equivalent combination of
experience and/or education from which comparable knowledge, skills
and abilities have been achieved.
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