Broadcast Promotion and Advertising Specialist Senior Duties and Responsibilities
Purpose of Classification:
Plans
and implements the promotion, advertising, publicity and public
information and special event functions of broadcast station to
increase audience and community awareness. Supports membership and
fund raising efforts.
Distinguishing Characteristics:
This is
second in a series of two classifications and is distinguished from
the Broadcast Promotion and Advertising Specialist in that
incumbents work independently in the promotion and advertising of
broadcast station. Incumbents in this classification are required to
work within established deadlines inherent to broadcasting field.
Typically reports to the Broadcast Station Manager.
Examples of Duties:
- Supervises activities of subordinates.
- Directs employees in the execution of promotional/marketing
projects.
- Researches, writes, selects photographs, designs layout,
edits material and monitors production for program guide and/or
other broadcast publications.
- Distributes information to press, public and other broadcast
stations by selecting topic, writing or approving press releases
and preparing background material and press packets.
- Develops, prepares and implements stations' advertising
campaigns including special promotions of programs; determines
ad content and media placement.
- Responds to requests for information to local media,
community or viewers/listeners.
- Prepares and manages budget for advertising plans, controls
expenditures and makes necessary revisions.
- Receives, reviews and revises promotional material from
National Public Radio or Public Broadcast Service for possible
use.
- Establishes and maintains contacts with local and national
media and national network services and various community
organizations to promote the station.
- Prepares public service announcements for outside media as
requested.
- Participates in the station's fund raising campaigns.
Knowledge, Skills and Abilities:
- Knowledge of broadcast and print promotion, advertising and
public relations techniques and standards.
- Skill in creating and developing promotional concepts.
- Skill in print and broadcast writing.
- Skill in both verbal and written communication.
Minimum Qualifications:
Bachelor's degree in Communications or related field AND three years
experience in promotion and advertising; OR, Eight years experience
in promotion, advertising and writing; OR, Any equivalent
combination of experience and/or education from which comparable
knowledge, skills and abilities have been achieved.
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