Public Relations Specialist Duties
This position represents the second of two highly
responsible professional and administrative positions whose
work requires coordination and supervision of several
communications functions to produce a sophisticated and
technically complex public relations program. A person in
this capacity must use considerable discretion in planning
and performing a public relations program which may include
writing, media relations, periodical and publications
production, photography and other communications techniques
to achieve specific public relations goals. This is
DUTIES AND RESPONSIBILITIES
Writes regular and feature news stories for release to
newspapers and periodicals.
Edits and rewrites as necessary; reads proofs.
Directs special events.
Initiates and develops ideas for all news media; maintains
continuous contact with key media representatives.
Cooperates with visiting newsmen and feature writers in the
preparation of news stories and feature articles; supplies
information and pictorial material; arranges press
Provides accurate background information on specific program
Provides supervision over other public relations employees.
Counsels university officials with regard to publicity
Performs related work as required.
EDUCATION AND EXPERIENCE
Completion of a Bachelor's degree in Journalism, English or
related discipline and four years directly related
KNOWLEDGE, SKILLS AND ABILITIES
Thorough knowledge of public relations practices and
Thorough knowledge of media production;
Ability to write and edit materials for publication;
Ability to interact effectively with the public and media
Ability to supervise the work of subordinates engaged in
public relations duties;
Skill in the coordination of special events.