Marketing Director Duties
A person in this position markets the Executive Masters in
Business Administration (Executive MBA) and Evening MBA programs
for Terry College of Business. This individual works with a
great deal of autonomy and work is evaluated by outcomes.
DUTIES AND RESPONSIBILITIES
Markets the EMBA and Evening MBA programs to prospective
students and companies with the goal of increasing enrollment
and maintaining quality.
Gathers and analyzes market research data with the goals of
better understanding the selection criteria of prospective
students, determining effectiveness of current marketing efforts
and identifying target markets for recruiting purposes.
Develops and/or manages the advertising and marketing
communications plan for both MBA programs. Determines the
appropriate mediums for delivery of content to the desired
audience and updates & enhances the web site.
Provides career-related support and coaching to interested
students. Identifies a select group of applicants and
collaborates with internal colleagues to provide individualized
service and care. Maintains online career resources for students
and alumni. Manages programming events designed to enhance
career management expertise.
Represents Terry College MBA programs at functions held in the
external business community.
Performs related work as required.
EDUCATION AND EXPERIENCE
Bachelor's degree required. Masters degree preferred. Previous
marketing experience in an academic environment is required,
preferably with a graduate business program, with demonstrated
experience creating and executing marketing strategies.
KNOWLEDGE, SKILLS AND ABILITIES
Ability to promote and sell programs to prospective students.
Strong customer relations and communications with ability to
persuade & influence and build effective relationships with
internal and external business professionals.
Strong business acumen, computer, presentational and
This description is intended to be generic in nature, and is not
intended to determine all of the specific duties and
responsibilities of any particular position.